The growth-hacking mindset for creating a process driven approach based on working models. Use data to craft strong objective strategies and optimise their performance.
Navigate the vast landscape of digital marketing channels, tactics, and technologies to choose the right ones for your goals. Reach target audiences with tailored messaging that drives them through the conversion funnel. Solve real problems for businesses around acquiring, engaging, and retaining customers.
Analyse consumer data to tell consistent brand stories and remove friction throughout the consumer journey. Gain proficiency with core digital marketing tactics including paid search, SEO, content marketing, email, paid and organic social media marketing, influencer marketing, and digital advertising (native, display, and video).
Measure, analyse, and optimise the performance of campaigns using Google Analytics, Google Tag Manager, and A/B testing tools. Demonstrate skills that complement a digital marketer’s toolkit: coding basics, user experience design concepts like user research, data analytics, and communication and presentation skills.